McDonald’s and Wendy’s have been beefing on Twitter over whose hamburger patties are fresher.
Recently, McDonalds tweeted: “Today we’ve announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef.”
Wendy’s, which has been playing the “Always fresh, never frozen” card for the last 10 years, responded to the incursion: ”@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend. ”
Follow-up tweets from Wendy’s were equally giddy, and understandably so. McDonald’s is failing on day one at invading Wendy’s freshburger space, and best of all, McDonald’s designs on the fresh-burger-meat market will help legitimize the absurd idea that fresh hamburger meat is in any way better than frozen.
The fresh-is-best message is an attempt to exploit the kind of people who want to eat healthy at a fast-food restaurant. With a focus on fresh, they can insert the perceived health and quality benefits into that disc of mangled flesh, and fry it up.
In reality, frozen hamburger meat, properly thawed, tastes as good as fresh hamburger meat. It isn’t like Wendy’s is serving your burger medium-rare, but even if it did, it wouldn’t matter.
Meanwhile, fresh meat is not intrinsically healthier or safer than frozen. In fact, the opposite is more likely to be true.
Fresh goes bad first
The essential problem with raw meat is that it is always going bad. In other words, meat that is not attached to a living organism, or preserved in some way, is rotting.
In a fresh-is-best world, some manager, somewhere, is going to push their luck on some meat that isn’t quite so fresh. Best-case scenario is they throw away the old meat, which goes to waste. And then there are preservatives, to keep the fresh meat fresher. Wendy’s doesn’t use them, but others might.
When I walk by the fresh meat section in the store, I’m like, “hmmm, that’s ... interesting. I wonder how long that has been sitting around.”
I’ve got a freezer full of deer and elk meat, so luckily I don’t have to roll those dice very often. But when I do buy meat at the store, I look for frozen options, which are often cheaper. (You want to be able to see the contents, and evaluate how
well it’s been sealed.)
When to freeze
Ironically, frozen burger is often nutritionally superior to fresh.
“This would offer our customers the most healthy product, from a nutritional standpoint, because of the high omega-3s, the conjugated linoleic acids and other benefits of grass beef that come from our animals eating a living product,” he said. “When you remove those animals from eating live feed and put them on a stored-feed ration, those nutritional levels in the meat go down.”
Ask any hunter, assuming he or she knows how to properly wrap their meat, how bad the burger is when it’s four months old. They will laugh.
Ask if any are disappointed in finding a piece of year-old elk backstrap (aka rib eye) in the freezer. They won’t be.
It isn’t some closely guarded secret that there is nothing wrong with frozen meat. But momentum of beliefs is a powerful thing.
If you want to cook with frozen hamburger meat, you need about an hour lead time. That is the entirety of the inconvenience that using frozen burger will cause you.
When the meat is soft, make your burger. Don’t overthink it. Unlike Wendy’s, you can make yours a little red inside, knowing that it hasn’t been sitting around raw for days or weeks.
If burger patties are not in the cards, often you can just throw the frozen chunk of burger on a pan with oil, or under the broiler without oil. For dishes like soup or stew or meat sauce, a pan thaw or broiler thaw works fine. Depending on the cut, you
have to stir it a lot, maybe hack at it with a cleaver. Don’t burn yourself. And next time, try to remember to take it out of the freezer ahead of time.
Top-quality meat can be frozen as well, with all of the advantages, and none of the supposed downsides, that frozen burger meat has with respect to fresh. The only difference is that with a nice expensive cut like steak, you’ll want to thaw it overnight in the fridge.